The History of Saucony

Saucony has a long history that dates back to 1898, when it was founded by four partners as a footwear factory in Kutztown, a small town in Pennsylvania.

Where does the name Saucony come from?

In 1910 the history of Saucony had only taken its first steps, but they were already making 800 pairs of shoes a day in their two-story factory in Saucony Creek a name that comes from the Indian expression saconk that, in the language of the Lenni Lenape tribe, means “where two rivers run together”.

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By the way, in its original language, the word Saucony is pronounced soc-iu-ni.

The first half of the twentieth century: athletics takes off

In the first half of the 20th century, athletics became popular and the number of athletes multiplied exponentially. At that time, there were no running shoes as such. People ran with shoes with nails or, simply, barefoot.

Saucony set out to create a shoe that would help athletes run better and in 1958 the first model in the Saucony range of running shoes, the Spike 7446, was born.

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The 70s: athletics and Saucony reach the general public

In the 1972 Olympic Games, the American athlete Frank Shorter won the gold medal in the Marathon and this sparked a fever for athletics in the United States, where running became a mass sport overnight.

At the same time, Saucony went from being a specialized brand that only runners and athletes knew to one of the most popular manufacturers in the country, where their shoes became fashionable, not only for exercise, but as casual shoes.

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The 80s: technology arrives

During the 80s, brands began to introduce some of the technological advances that are now common in running shoes. Saucony did not stay behind and launched some of its most legendary models:

The Saucony Trainer 80 was one of the first shoes to have a non-slip sole and eliminate the cardboard plate in the sole -already in the sports shoes of the time- by sewing the upper directly to the midsole to get a lighter and more natural shoe.

In 1981, the Saucony Jazz was the first shoe in the history of Saucony that incorporated the triangular figures in the sole, so characteristic of the brand and that we can continue to see in the most current models.

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In 1983, wearing a Saucony, the New Zealander Rod Dixon won the New York Marathon with one of the most spectacular finals in the history of athletics.

 

The 90s and the 21st century: big business changes

In 2005, Saucony was acquired by the footwear company Stride Rite Corporation, which in turn was acquired in 2007 by Payless ShoeSource, a chain of shoe stores. A time of great turbulence in business that did not sit too well with the brand until it resurfaced thanks to…

The Saucony Kinvara was the prion of natural running, a trend that transformed the entire Saucony catalog and the entire running industry

2009: Saucony Kinvara, the birth of a myth

In 2009 Kinvara was born, a milestone in the history of Saucony. Inspired by the requests of the athletes sponsored by the brand to have a model that would allow them to run in a more “natural”, the Saucony Kinvara tries to return to the origins eliminating everything that is not essential, but without giving up a good cushioning.

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It was designed with a slope of just 4mm from the heel to the toe, being the pioneer of what would later be known as natural running, a trend that transformed the entire Saucony catalog and the entire running industry.

Saucony today

Saucony is one of the most recognized brands in both the popular and professional marathons, where it sponsors athletes such as Lauryn Williams, DeeDee Trotter or Molly Huddle.

The brand has started a trend that has led it to lower the average drop of its most popular models, from 12mm to 8mm to get a more natural tread. Saucony has named this type of design Geometry of Strong.

If you want to know the current range of Saucony, from its popular trail shoe -the Saucony Xodus– to its reference model, the impressive Saucony Triumph ISO, do not miss the page that we have dedicated to the Saucony at Runnics.

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